A new survey has found that 8.05pm is the preferred time for more than half of British shoppers to surf the net looking for bargains and at the same time check out on their favorite soap or drama on the television.
8.05pm, the favourite time to log on and start shopping, is meant to be the peak TV viewing time, when most of us have settled down to watch a favourite soap or drama, the Daily Mail reported.
Just over half of British shoppers have revealed they buy goods and services over the Internet while trying to keep up with what's on the box.
The practice is part of a growing trend, which shows we are increasingly making our purchases online.
UK e-shoppers now spend an average of six hours shopping on the Internet each month, parting with a quarter of their disposable income.
Exactly half said they had bought clothes in the past three months, while around two-fifths had purchased books and similar figure music or CDs.
Amazon was the most popular site to visit, with 90 percent of online shoppers using the business in the past three months.
eBay was second with 57 percent, followed by department stores, clothes retailers and consumer electronics. Food shopping was another major sector.
Details emerged in the Global Online Shopper Report, conducted by payment services company - WorldPay, and involved responses from 19,000 people in 15 leading economies.