Thought of sex occurs to men at least 34 times in a day, as compared to their female counterparts, who think about it around 18 times a day, shows new study.
The new research shows that men think about sex twice as much as women, the Daily Star reported.
The new figures are being associated with the success of E.L. James's erotic novel 'Fifty Shades of Grey'.
For the research, students at the Ohio State University were asked to record every time they thought about sex, food and sleep each day.
It found that men do indeed think most about sex, but women have sex on their mind far more than what was previously believed.
The poll concluded that ladies think about sex on average 18.6 times a day, which works out at once every 51 minutes when allowing for eight hours' sleep.
The study also revealed that men thought about sex 34.2 times a day, coming down to once every 28 minutes.
During the survey, psychologists recorded the behaviour of 283 college students, aged 18-25, over the course of a week using hand-held counters.