A new survey has found that Apple products may be gaining momentum than Microsoft right now, but the latter is more popular among men.
The survey, based on 1,509 interviews in November 2013 conducted by Annalect, found that Microsoft held the first position among men - Boomer men (between 1946 and 1964) and Millennial men (born between 1980 and 2000).
The company was however No. 2 behind Nike among male Gen-Xers.
Apple was not far behind, except among Boomer men, who rated Apple No. 5 in terms of resonance, Mashable reports.
According to the report, Pamela Marsh, director of primary research and insights for Annalect, speculated that marketing buildup for Microsoft's Xbox One launch may have influenced the results.