Modern beauty-conscious men are now opting for the male brazilian wax or the "brozilian."
Off Wax and Brow Bar owner Nicky Shore, said that the new trend is the fastest growing service and there are connotations that men's waxing is a sexual thing, but it's about hygiene and confidence, Stuff.co.nz reported.
AdvertisementShore asserted that a lot of guys are growing up getting teased about being hairy and they're more insecure than we think.
Off Wax is one of the few facilities that strip male pubic hair, with around 100 bookings a month
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