'Belty', a smart belt from French-based startup Emiota, unveiled at the Consumer Electronics Show (CES) aims to help people lose weight. The gadget is embedded with sensors and starts vibrating when it determines you have eaten too much, and also sends a signal when you are sedentary for too long.
Emiota's Carine Coulm said, "If you are sitting at your desk too long, it will vibrate and tell you to get up and take a walk."
The belt loosens when its wearer sits and tightens on standing, simply sensing body movements. It can be connected to a smartphone app which acts as a fitness coach.
The belt is expected to be ready for consumers later this year and has been designed initially only for men, in part because the sensors require a thick belt that is more suited to males. The company is working on a female version as well. Emiota's Johan Gobba said, "If it is sleeker and thinner it may be interesting for women."
The device has notched one of the CES Innovation awards at this year's giant Las Vegas tech show.