Despite announcing that they are closing down all of their social media accounts in order to get a grip on their lives, researchers believe that majority of the people who leave social media world often get back online within 24 hours.
According to Larry Rosen from California State University, anxiety is driving people to want to give it up and then to not be able to, and while some know that they are too wrapped up in it, but if they give it up, even for an hour, they're afraid they'll miss out on something.
Some users will make sincere attempts to leave social media, particularly as a new year's resolution, which is nothing but drama and empty threats.
Rosen says that many quitters are back to social media within 24 hours because the anxiety becomes too much to bear, the Washington Post reported.
Social media usage is increasingly classified as an addiction but Rosen disagrees and considers it to be an obsession, because an addiction is when you do something to gain pleasure and we are not doing this to get pleasure but to reduce our anxiety.