After the festive season and a lavish spread of rich food, many people wish to lose a few pounds in the New Year.
In this regard, a government minister has advised magazine editors to do away with "irresponsible" fad diets that focus on body size alone.
Calling it an irresponsible promotion, Lib Dem Jo Swinson has appealed to editors of women's, men's health, celebrity and gossip magazines to stop publicizing and encouraging miracle weight loss cures.
Ms Swinson, who is a co-founder of the Campaign for Body Confidence, came out strongly against the immense pressure to conform to body stereotypes which can be a big blow to both men and women fueling low-self-esteem, depression and eating disorders.
In her appeal to editors she said, "I am sure that you want to promote a healthy lifestyle for your readers but at this time of year in particular far too much of magazine coverage tends to focus on irresponsible, short-term solutions and encourages readers to jump on fad diet bandwagons. As editors you owe more to your readers than the reckless promotion of unhealthy solutions to losing weight."