Medindia

X

Liquor Bottles in Maharashtra will Carry Holograms, Barcodes to Reveal Fake Liquor

by Dr. Trupti Shirole on  April 19, 2016 at 7:32 AM General Health News   - G J E 4
To curb the menace of spurious and illegal liquor in Maharashtra, all liquor bottles in the state will henceforth carry a hologram and barcode to ensure the contents are genuine, Chief Minister Devendra Fadnavis said. A decision to this effect, which will cover country (desi) liquor, major locally manufactured brands and Indian Made Foreign Liquor (IMFL), was taken by the state cabinet at a meeting presided over by Fadnavis.
 Liquor Bottles in Maharashtra will Carry Holograms, Barcodes to Reveal Fake Liquor
Liquor Bottles in Maharashtra will Carry Holograms, Barcodes to Reveal Fake Liquor
Advertisement

"This will check illicit or spurious liquor sales in the markets which cuts into the excise revenue of the state," Fadnavis said.

‘To curb the menace of spurious and illegal liquor in Maharashtra, all liquor bottles in the state will henceforth carry a hologram and barcode to ensure the contents are genuine.’
Advertisement
The decision assumes significance in the wake of the spurious liquor tragedy of June 17, 2015, which claimed 106 lives - the worst in the state's history. The excise department had proposed these mandatory features of hologram and barcodes to curb the menace of spurious and illegal liquor in the state.

With the barcode, it would simply require a scan from a mobile phone to check the genuineness or otherwise of the liquor bottle, through a special app that will be developed. The measure will also enable a 'track and trace mechanism' of the bottle right from the manufacturer to the retailer and also make public its authenticity.

The barcode scan will provided details of the date and place of manufacture, its route from the distillery to the wholesaler and to the local retailer, among other things. Retailers shall also be required to provide special lenses to buyers to enable them to read the covert security features of the hologram that are invisible to the naked eye to confirm its authenticity.

To be positioned near the lid/mouth of the bottle, the polyester-based hologram - which cannot be duplicated or reused - would also reveal if the bottle is smuggled or not. An official from the Chief Minister's Office said the move will be implemented 'very soon' after the relevant formalities are completed.

Source: IANS
Advertisement

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
Notify me when reply is posted I agree to the terms and conditions

You May Also Like

Advertisement
View All