A limited edition jacket has been created by a four member team of creative fashion designers who spent 200 hours weaving million strands of unwanted male chest hair into a designer fur coat.
This fur coat is out for a sale price of Ģ2,499. Millions of strands of some of the best male chest hair have gone into the making of this fur coat. The colors that have been employed are mainly brown and auburn.
This coat has been commissioned by the Dairy firm Arla to time it exactly with the launch of a new milk drink, Wing-co, that focuses on men.
The company revealed that the coat signifies protest against the 'manning-down' of British men.