In recognition of World Autism Awareness Day on April 2, "Light It Up Blue" is a unique global initiative when worldwide iconic buildings and landmarks are shown in a blue light.
"Light It Up Blue" campaign was generated by the Autism Speaks organization, to raise awareness, funds and educate people on the effects of autism and those who suffer from the disability.
AdvertisementPeople are urged to wear blue and iconic landmarks, hotels, sporting venues, concert halls, museums, schools, universities, bridges, retail stores, and homes are encouraged to light with blue lights throughout the month of April.
The campaign encourages people who wear blue on April 2 to post photos of themselves on social media to raise awareness using the hash tag #LIUB.
Autism is the fastest growing neurological disorder that affects each child differently. The disorder involves difficulty in communication and social interaction. Children with autism may also have intellectual disabilities and behavioural challenges.
The campaign helps to raise funds for autism research, conduct program and outreach activities for affected families.