Avon's recent product, an anti wrinkle cream may be giving women a good reason to smile.
Trials of the product, an anti-wrinkle cream, which costs about 30 pounds, showed that it can be a non-painful alternative to surgery to remove wrinkles.
Vital ingredients in the cream produce collagen and elastin which helps retain youthfulness.
Avon said that A-F33 is the magic ingredient which promises to retard the process of wrinkling.
"A-F33 is potentially as game changing in the fight against wrinkles as alpha hydroxyl acids (AHAs) and Retinol were in the 1990s," said Anthony Gonzalez from Avon's research and development department.