Dawn of tablets and growing presence of smartphones engages men to be more likely to keep track of the Olympic Games on three or more devices than women, states new poll.
A recent Harris Interactive poll has suggested that 40 percent of those who plan to follow the Summer Olympics starting next week will do it on two or more devices.
AdvertisementThe survey found that instead of channel surfing, 14 percent of U.S. adults surveyed said they planned to follow the Games by screen shifting among three or more devices.
"This survey reveals that a significant number of Americans are choosing to consume Olympic content on the go, and while doing so they're overwhelmingly turning to mobile browsers," the Los Angeles Times quoted Krishna Subramanian, chief marketing officer of Velti, which commissioned the poll, as saying.
According to the poll, off the smartphone crowd, 77 percent polled saying they'd prefer to launch a browser and 63 pc will use apps for updates, while on tablets, a whopping 80 percent said they'd use browsers and 58 percent would use apps.
This is the first year that all of the 32 sports will be streamed live, and 45 percent of tablet viewers and 41 percent of smartphone users will be tuning in to watch live, the poll revealed.
The survey also found that in a combination of bigger screens, 36 percent plan to watch on TV and a computer, 11 percent on a TV and a smartphone, and 10 percent on a computer and a smartphone.