Havas Worldwide in Mumbai has been appointed as its integrated communications partner by the Jaslok Hospital and Research Center.
Confirming the appointment, CEO, Jaslok Hospital and Research Center, Dr. Tarang Gianchandani said, "A brand like Jaslok needs a keen understanding of healthcare communication as well as the ability to understand how technology is changing the consumers' interaction with the category. In Havas Worldwide, we are happy to have found a partner who has both."
Nirmalya Sen, Chief Executive Officer of Havas Worldwide India, said, "Healthcare is a major area of focus for Havas Worldwide globally. And we are delighted to partner Jaslok Hospital, among the most iconic brands in the space. At the heart of its success lies in decades of providing the highest standards of cure and care, while continually staying abreast with the latest in medical technology. We are delighted to be chosen to partner this iconic brand."
Jaslok Hospital was set up in 1973 with a very simple mission. To ensure that the best possible medical care using state-of-the-art technology to every single patient, irrespective of their social background or financial ability. Forty one years after Jaslok's inception, it is as acknowledged as a provider of high level of care, as for its charitable trust makes it possible for it to provide free or highly subsidized care to the poorest and most needy.
Source: AdAge India Bureau