A Japanese company has announced that it has developed a new helmet which reduces sagging and improves the complexion of the face.
The Pin Up! Face Supporter Mask is in fact the latest innovative beauty product from The Japanese Trend shop.
A description says users must bind the accessory taut around their head before relaxing for a peaceful night's sleep.
"Keep your skin tight, young and fresh while you sleep, courtesy of this Pin Up! Face Supporter, a special red tape designed to fight the signs of ageing," the Daily Mail quoted the website.
For the waking hours there is also an exercise mask that aims to tighten cheeks.
According to the site, ten minutes a day of exercising by opening and closing the mouth will work wonders.
Before and after shots show how the Pin Up! Face Supporter Mask can help your complexion
An instruction reads: "The Houreisen Face Exercise Mask is a clever way to tighten up those sagging cheeks without shelling out on expensive surgery."
"Simply fasten the straps behind your ears and give your face a work out! Don't worry, this isn't going to tire you out. Just open and close your mouth for ten minutes each day and you will notice the results," the instruction reads.
Some have noted that the headgear looks uncannily like the protection used by rugby players or Peter Cech, the hero Chelsea keeper who saves a series of penalties to help win the Champions League.
Other amusing plastic surgery alternatives offered by the company include the Hana Tsun nose straightener, which has two silicone prongs that are inserted into the nostrils and the Beauty Lift High Nose, which applies vibrations to help push the nose higher and make it firmer.