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Italy's Ice-Cream Parlors Let You Bank Gelato for People Who Canít Afford Their Own

by Dr. Trupti Shirole on  August 1, 2015 at 9:34 AM Diet & Nutrition News   - G J E 4
Based on an old custom from Naples in southern Italy, the Salvamamme association has thought of a scheme called 'suspended ice-cream', that allows customers across hundreds of ice-cream parlors in Italy to 'bank' a gelato for people who cannot afford their own. The Salvamamme association helps disadvantaged families and hopes the month-long scheme will provide treats in particular for those children who may otherwise miss out.
Italy's Ice-Cream Parlors Let You Bank Gelato for People Who Canít Afford Their Own
Italy's Ice-Cream Parlors Let You Bank Gelato for People Who Canít Afford Their Own
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Enthusiasm for this project has beaten expectations, with hundreds of ice parlors, patisseries and cafes across Italy signing up for the scheme. The idea is a simple one, customers eat one ice-cream but pay for two. The concept draws on the trust between paying customers and the shop owner, who is the one to decide who should benefit from the gift.

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Malian actress Youma Diakite, the campaign's patron, said, "I am a mother, and I know how I would feel if I could not offer my son an ice-cream. One small gesture, plus another small gesture, plus another small gesture, results in big things."

Source: AFP
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