The Indian government has confirmed that it will be raising the minimum age of tobacco purchases to 25 and that unpackaged or single cigarettes will be banned.
Health Minister J. P. Nadda told parliament on Tuesday he was drawing up legislation to raise the minimum legal age for buying tobacco products, currently 18, and to force vendors only to sell full packets of cigarettes.
The plans, proposed by an expert panel, will need final approval by Prime Minister Narendra Modi's cabinet and parliament to become law.
"This is a very welcome move by the government," Binoy Mathew, spokesman for the non-profit Voluntary Health Association of India, told AFP.
"It's going to act as a huge deterrent especially for students and youngsters."
Around 900,000 Indians die of tobacco-related illnesses in India each year, the second-highest number after China, and experts predict that could rise to 1.5 million by the end of the decade.
An estimated 70 percent of cigarettes sold in India are unpackaged, equating to more than 100 billion sticks in 2012, according to market researcher Euromonitor.
Campaigners say the tradition of selling single cigarettes at street stalls has pushed up smoking rates, particularly among teenagers and the poor who cannot afford a full packet.
"These people were easily buying single sticks for 10 to 15 rupees (16 to 24 cents), but now they will have to shell out some 200 rupees ($3) for the full pack, which will not be so easy," said Mathew.
Indians consume tobacco in several forms apart from cigarettes, including "gutka" -- a cheap, mass-produced mix of tobacco, crushed areca nut and other ingredients -- and hand-rolled sticks called 'beedis'.
New Delhi announced last month that tobacco companies would have to stamp health warnings across 85 percent of the surface of cigarette packets from next year.
Several states have also banned the sale of gutka, although campaigners say enforcement of anti-smoking legislation remains lax.