On World Water Day, a human chain was formed at the Ganga Ghat in Varanasi as part of the 'Save Water' and 'Clean Ganga' initiative.
"This initiative was started in 2010 in order to create awareness among the people," Vishwambhar Nath Mishra, Mahant of Sankatmochan Temple told ANI.
Students participating in the campaign also held placards reading 'Save water, Secure the future'.
Prime Minister Narendra Modi has given top priority to cleaning of the Ganga which is also a part of a promise which he made during his election campaign.
An initiative by the United Nations, March 22 is being observed as 'World Water Day' across the world.