Though gulping down bottles of drinks at your favorite party can be fun, the after-effects of consuming too much alcohol are actually nasty. Therefore, people are always trying out different methods and splurge on several drugs to get over their hangover.
But a South Korean store has probably found out an easy way of curing your hangover. How about an hangover-fighting ice cream?
‘A South Korean convenience store chain has launched the Gyeondyo-bar, which translates as "hang in there", the first of its kind marketed specifically to combat the after-effects of alcohol consumption.’
A convenience store chain Withme FS, a unit of E-Mart, part of the Shinsegae Group conglomerate has introduced a new ice cream called as "Gyeondyo-bar, which translates as "hang in there". This is the first ice cream bar that has been launched specifically to cure hangovers.
"The ice cream bar's name expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking," said the company.
South Korea tops as the biggest alcohol consumers in Asia-Pacific, where about 12.3 liters of alcohol is consumed per year. Also, hangover cures generate roughly 150 billion won ($126 million) in annual sales, ranging from several pills to beverages.
South Korea's National Health Insurance Policy Institute study estimated that the social cost of drinking, including to lost production, hospitalizations and early deaths, was about 9.45 trillion won in 2013.
The ice cream is grape-flavored and contains about 0.7 percent oriental raisin tree fruit juice, a traditional hangover remedy cited in a Korean medicine book from the 17th century.