Research has indicated that human hair might be as strong as the horn of a rhino, as both are made of the same protein, keratin.
Keratin is now being used not just to straighten the hair, but also fortify them.
Rod Anker, Creative Director of Monsoon Salon and Spa said that keratin does not make the hair straight, even though it may appear straight for some time but the objective of the treatment is to reduce frizz, curl and help the hair become more manageable.
He added that it washes out after sometime, therefore 3-5 months is typically the length of the time that it lasts.
During the treatment, hair is shampooed and blow dried, after which the solution is applied with a brush and combed through the hair, and allowed to absorb for about 20 minutes.
Hair is then blow dried once more and flat ironed and the oils of the treatment will set into the hair within a few hours - so static strands are normal at this time.
Anker also advised that the hair must be kept straight for 72 hours, without using any accessories, as it may disturb the process.