The largest in its outreach and scope so far, an innovative
program titled CineArt 'Healthy children, Happy children' has been launched in
India to bring together leading Indian pediatricians, with NGOs and artists in
the field of creative learning, to mentor 2, 00,000 school children from 200
schools (an equal mix of Public/Privately held schools and NGO/ Community
schools) in 4 cities - Chennai, Delhi, Hyderabad and Mumbai, on critical aspects
of children's health.
Schools provide the most ideal platform to raise awareness,
train teachers and students, and through them-parents and community members, on
important issues pertaining to health--disease prevention and health awareness.
Using art and cinema to make children's health education real, innovative and
participatory, the initiative will utilize non-authoritarian creative
techniques in the schools jointly reaching out to 2,00,000 children making this
the largest student-led health campaign in India.
In the week following Children's Day celebrations in India, "Healthy
children, Happy children" the student-led campaign on children's health has
been jointly launched by Sanofi India Limited and PVR Nest (the social program
and registered foundation of Indian film entertainment company PVR
600 health workshops using experiential learning
methodologies like puppetry, theatre, storytelling and capacity building
exercises, will be tapped to sensitize children on relevant health topics like
hygiene, environment, play and exercise, disability and discrimination,
vaccination, ergonomics, among others.
Speaking at the launch event in Chennai, Dr. Stephan Barth,
Country Head - Sanofi Pasteur India, Sri Lanka & Nepal stated, "Over the
years, Sanofi has provided medication and healthcare tools to address numerous
fundamental childhood health issues, from routine to life-threatening. Through
our new 'Healthy children, Happy children' initiative, we aim to diversify and
adapt our healthcare offer to young Indian patients, with innovative products,
services and awareness initiatives. We are delighted to partner with PVR Nest
for a first-of-its-kind interface between pediatricians, NGOs and artistes for
this innovative, year-long school awareness program on health. We are looking
forward to seeing children-in-action during the school health workshops, and
also, during the making of original 'Healthy children, happy children' health
films and publication."
One of the significant outcomes of this year-long creative
and collaborative educational program on child health will be the formation of
around 200 'Healthy children, Happy children' School Clubs. The clubs will have
an outreach within schools, as well as to parents and communities outside, to
sustain health education and awareness.
The launch event at Chennai was attended by leading Chennai
pediatricians, many of the 50 participating school founders and students and
graced by Mr. Balaji Kumar, eminent artist, photographer, visual designer,
writer, director and producer as the Chief Guest. Actor Ashwin Kakumanu was the
Special Guest of honor. Dr. K Pandian, Assistant Professor- Pediatrics and Pediatric
Neurology, Institute of Child Health Chennai, and Founder Member-Pediatric
Neurology Chapter of IAP, spoke on the occasion.
The program opened with an original children's theatre
production on health, and also saw the launch of a special campaign film
featuring children, to drive home the message of health.
Other highlights of the children's health campaign:
to share key-learning in creative formats such as posters, drawings, skits and
creative entries to feature in the first ever original children's publication
winning school teams (chosen on the basis of creative entries) to be trained on
film making by eminent film makers; children to make films on chosen health
to the Grand finale, three 'best' health films will be screened at 100 PVR
Cinema Screens across India for six months