Unless you have been taking a
social media break, you must have heard about the "Ice Bucket Challenge"
introduced by the ALS Association. These
are the videos people are posting where they dump ice water on their head to
spread awareness about Amyotrophic
(ALS), commonly called Lou Gehrig's
. They also have to challenge three more people to do
the same. If they don't want to accept the challenge, they can donate a larger
amount of money. So you have two choices, donate a small amount and get ice
water dumped on you or stay dry and donate $100 to ALS.
The ice bucket
has gone wildly viral on the Net with the likes of Mark
Zuckerberg, Bill Gates, Satya Nadella, David Beckham, George Bush,
OprahWinfrey, Shakira and similar famous people including CEOs and
celebrities posting their 'ice bucket
moment' videos and inviting more to take the challenge.
The fun element in the campaign has perhaps made it a big
hit. The "failed" ones who dumped the ice water anywhere, but on their heads
also posted the videos adding to the fun and incidentally drawing attention to
The campaign has been a huge success and the ALS association has reportedly collected $88.5 million till August 26. The raised fund will be used to find treatments and a cure for the disease. Why
is awareness important?
a rapidly progressive and fatal neurological disease characterized by the
gradual degeneration of motor neurons or nerve cells in the brain, brain stem
and spinal cord. These nerve cells control communication between the nervous
and the voluntary muscles in the entire body. The breakdown
causes loss of muscle control which can lead to paralysis
failure of vital organs and eventually death. Global statistics of the disease show that it affects one in 10,000
are no known causes of ALS, and no known cure. Researchers have studied
environmental factors, dietary
deficiencies, and traumas
, but to date, there is
insufficient evidence to identify any one cause of ALS. Hence, more research is
required if we are to find treatments and a cure for ALS.
The ALS association is providing
assistance to persons with ALS. It is also conducting a research program focused
on the discovery of treatments and eventually a cure for the disease. So, if
you want to donate for the cause, log on to www.alsa.org. Fruits
and Vegetables Reduce Chance of Developing ALS
recent research has found that people who ate fruits and
, an oxidative
compound which strengthens the immune system response, had reduced chance of
developing ALS. According to them, carrots, watermelon and tomatoes
contain this oxidative compound.
'Rice Bucket Challenge'
Replaces 'Ice Bucket Challenge' in India
Inspired by the global charity
chain to spread awareness about ALS, Hyderabad-based Manju Latha Kalanidhi has
come up with the Indian version of the 'Ice Bucket Challenge'. For a different
Dubbed the Rice Bucket Challenge,
this challenge is totally different from the ice bucket. One needs to cook or
buy a bucket of rice and feed it to someone needy. They then take a picture of
themselves and post it on Facebook and nominate friends to take up the
cause to feed the hungry.
"The idea of dunking oneself in
icy cold water, shrieking in horror and then uploading the bizarre video felt
preposterous. I wanted to just do something local, meaningful without wasting
anything. So rice replaced water here," says 38-year old Manju.
The idea has hit all the right
notes on social
. Its Facebook page was created a day ago and has already
amassed more than 6,000 followers in less than 24 hours.
ALS Ice bucket Challenge has done
its bit to prove yet again that social networking on the Net is a cool way to
spread goodness and bring cheer.