VIA Media Health (VMH), a foremost Indian comprehensive healthcare communications service provider, is ready to bring radical progression in its skill and expertise, by tactically tying up with Penn Schoen Berland (PSB), a global research based communications strategy and reputation management advisory, it was announced on Tuesday.
"Both the companies, sharing an analogous area of expertise, have come together for experienced and skilled association. This will put a positive impact on productivity, reach and proficiency of both the partners in the long term," a VHM statement said.
Commenting on the partnership, VIA Media Group MD and CEO Swadeep Srivastava said: "We at VIA Media have always been looking at adding cutting edge solutions for our clients from a wide spectrum of the health sector."
"This alignment with PSB will further strengthen our strategic portfolio and give us an opportunity to work closely with their global and Indian clients," Srivastava added.
PSB, in turn, will get an opportunity to explore new areas and will help it streamline its ability to tackle the full spectrum of communication issues for organizations in the healthcare sector.
Ashwani Singla, managing director and chief executive, Penn Schoen Berland, South Asia, said of the partnership: "Understanding the business of our clients and their big challenges is crucial to delivering actionable insights that help our clients gain a competitive edge."
"By using the domain expertise of VIA media across the healthcare sector and combining that with our own capabilities, will make for a compelling combination to our clients, ensuring a bang for their buck."
"In recent times, such alliances have become quite common in the field of healthcare communication. Apart from adding new facets to the spectrum of services provided by the expert partnering, they also put in scope of mounting reach and connects of both," the VIA statement said.