German Firm Develops An Ad That Can Only Be Heard When You Lean Against Train Windows

by Rukmani Krishna on  July 6, 2013 at 11:36 PM Lifestyle News
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A German firm has proposed to transmit ads via train windows. The transmission makes the sound appear as if it "comes from inside the user's head" when passengers lean against them.
 German Firm Develops An Ad That Can Only Be Heard When You Lean Against Train Windows
German Firm Develops An Ad That Can Only Be Heard When You Lean Against Train Windows

The idea would use bone conduction technology, a technique that transmits sound to the inner ear by passing vibrations through the skull, the BBC reported.

The concept has been developed by ad agency BBDO Germany on behalf of broadcaster Sky Deutschland.

The Talking Window campaign idea was shown off at the International Festival of Creativity in Cannes last month.

BBDO said it had received "highly encouraging first reactions" from commuters who tested the kit

The video shows passengers on a German train being surprised to hear ads urging them to download the Sky Go app on to their smartphones to watch streamed video.

The audio is created by a special Sky-branded transmitter made by Audiva attached to the windows.

Google also plans to use the tech in its forthcoming Glass headset.

Source: ANI

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