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Fresh Guidelines on Smoking Scenes in Films by I&B Ministry

by Savitha C Muppala on  September 24, 2012 at 11:30 PM General Health News   - G J E 4
The I&B ministry has tried its best to discourage smoking scenes in films. Many tactics were employed, right from a ban to having the smoking scenes blurred. Now, they have come out with fresh guidelines which appear to be a win-win solution for all.
 Fresh Guidelines on Smoking Scenes in Films by I&B Ministry
Fresh Guidelines on Smoking Scenes in Films by I&B Ministry
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The approach they will take is to allow the scenes to appear as they are but have mandatory disclaimers to be played before and during the film.

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The Ministry of health and family welfare has consented to bear the costs of producing these audio-visual disclaimers.

From now on, audio-visual disclaimers of minimum 20-second duration on the deleterious effects of tobacco use will be played at the beginning and middle of these films.



Source: Medindia
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