It has emerged that the All Nippon Airways (ANA) offers the real taste of Japan during in-flight menus and at their service lounges.
The airlines run a project called "Tastes of Japan by ANA" and offers food such as Lemosco, a traditional dish made of lemon from Japan's Hiroshima Prefecture.
Osamu Shinobe, President and CEO, All Nippon Airways Co. Ltd., said: "We launched this project to introduce Japanese culture to our customers at home and abroad."
Hideohiko Yuzaki, the Governor of Hiroshima Prefecture, said: "I wish people to visit Hiroshima and enjoy 'Tasty Hiroshima',"
Not only food, ANA promotes Hiroshima's culture through in-flight TV programmes.
For example, there is "Kumano Fude", a popular cosmetic brush manufactured in Kumano town. These cosmetic brushes are popular overseas and used regularly by Hollywood celebrities and models.
Manufacturing of make-up brush is a 200-year-old tradition. Over the time, they brushed up their technique and marketed overseas.
"Dentoukougeishi" is the master of traditional crafts.
Setsuo Ishii, Director, Fudenosato Kobo, said: "Foreign make-up artists use Kumano Fude and praise its quality. The product became popular in overseas market and then came to Japan."
This cosmetics magazine published about 400 years ago has many secrets of making cosmetics.
The book helps "POLA Research Institute of Beauty and Culture", for studying the history of cosmetics.
They also study Ukiyoe, a popular painting dating back to Edo period where Japanese women used skin whitening and anti-aging skin care.
The institute has about 6,500 traditional materials and 15,000 of books and documents.
The past history is helping the Institute to invest skin care products and cosmetics. The most popular product in Japan is sunscreen lotion.
Miwa Isago, Brand Manager, POLA Inc., said: "The more you overlay with different sunscreen items, the more effective it becomes."
Japan's favourite food, Ramen has become an international symbol of Japan's national dish.
The noodle's popularity spreads the world over.
In Yokohama city exists "My Cup Noodle Factory" a unique museum which displays some 5,460 choices of soup flavours and pre-made ingredients.
Visitors can create their own cup noodle at the museum.
A visitor from Philippines said: "Cup Noodle Museum is one of the best places to come in Japan's Yokohama. This is a must go place because we all know that Cup Noodle erupted at this place."
The cup noodles museum was opened by Nissin, whose founder Momofuko Ando invented the world's first instant ramen in 1958.
He invented the cup noodles in 1971 and is named as the best invention of the 20th century of Japan.
A visitor from Malaysia said: "He developed the business to help people after the world war, then had become very successful. The whole world is now eating cup noodles."
Japan has a history of food and beauty products, which is well preserved by the companies for the generations to come.