The success of their pilot programme in Northland primary schools has inspired Fonterra, the dairy co-operative at Hillpark Primary in Manurewa, Auckland, to extend the offer of free milk to all 350,000 primary school children from next year onwards.
"We are totally committed to Fonterra Milk for Schools because we believe it will make a lasting difference to the health of New Zealand's children. We are proud that this programme gives every primary school kid the chance to enjoy this nutritious product," said Fonterra chief executive Theo Spierings.
''New Zealand is the largest exporter of dairy products in the world but at home we're not drinking as much milk as we used to. We want to be the dairy nutrition capital of the world and this starts with our kids."
"Our goal is to create a programme that fits seamlessly into the school day and this is why we have encouraged schools to find a system that works best for them," said Carly Robinson, Fonterra's coordinator of the programme.
All 2000 of the country's primary schools can now avail of this voluntary scheme.