The Food and Drug Administration (FDA) Maharashtra has decided to take stringent action against brands that advertise drugs as cosmetic products for fairness.
The FDA has recently issued notice to Himachal Pradesh-based Torque brand for advertising a drug as a cosmetic product for fairness.
The drug regulator already started seizing two creams of Torque, UB Fail for men and No Scars Cream for women, from various chemists shops across Mumbai.
"We have issued them notices under Schedule J of Drug and Cosmetics Rules, 1945, and Section 4 of The Drug and Magical Remedies (Objectionable Advertisement) Act, 1954, for advertising a drug as a fairness product and misleading consumers," said O S Sadhwani, Joint Commissioner at FDA.
According to reports, Torque was promoting its cream, laden with steroids, as a cosmetic fairness product, which contravenes the Drug and Magical Remedies Act.
"While advertisement of cosmetics are allowed, drugs cannot be advertised. In this case, their cream, which contains drugs, was promoted as a cosmetic product," said Sadhwani.
Meanwhile, pharmacists' associations in Mumbai said sensitization among chemist shops was also necessary to avoid such incidents.