Many women who are obese are left emotional wrecks after falling on a diet, says study. The study carried out by Natural Ketosis Company involved 501 women aged between 35 and 55 who were three stones or more overweight.
Ninety per cent blamed themselves for their weight.
Of the 334 women on a diet in the past three months, 62 per cent had regained the weight lost. A total of 39 per cent felt that "diet companies actively make them feel like it's their fault when they fail to lose weight".
"Dieters should blame the diet not themselves. Long-term help is essential to change how you eat for life," the Daily Express quoted Hannah Sutter, of the Natural Ketosis Company as saying.
Clinical psychologist Alison Harper said diet failures led to huge cyclical problems, with patients more negative about themselves and less able to overcome problems.