Facebook Integrates 'Donate Now' Button to Help Nonprofits Connect With People

For business, Facebook has announced that it has integrated a 'Donate Now' as a call-to-action button available for Brand Pages.

According to The Next Web, these buttons can now appear right on a Facebook Brand Page or directly within an ad on the site. Facebook said in a post that now it is easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.

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Facebook unveiled the call-to-action button for Brand Pages in December of last year, which are designed to drive a company's many fans to take further action beyond Liking a page. These buttons include 'Book Now', 'Shop Now' and 'Contact Us' buttons and appear right alongside the Like Button at the top of a Page.

These buttons generally link to an off-site page. This extends to the 'Donate Now' button which simply redirects to the donation page on a company's official site with a referrer tag in the URL. Facebook also places a disclaimer on that button advising its users that the donations are not associated with them.

Source-ANI

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