A study has revealed that people are using smartphones to access entertainment content at an even greater rate than they are buying those mobile handsets.
According to a new Millennial Media and comScore study, from 2010 to 2011, entertainment consumption on mobile devices grew 82 percent.
AdvertisementThe study also revealed that the number of people who owned smartphones during that period only increased by 55 percent, the New York Post reports.
The study found that consumers were using their smartphones and tablets to access movie information, watch trailers, buy tickets, check TV show times, interact with social media during TV shows, buy DVDs and video games and download movies and shows.
According to the study, nearly half of all consumers bought movies and TV shows on their smartphones.
Tickets for movies, concerts and sporting events accounted for 35 percent of phone purchases, the study said.
The study also pointed out that due to the increasing popularity of mobile entertainment, advertising in that segment jumped 133 percent from 2010 to 2011.