A new electronic cigarette free of nicotine has been launched. According to the manufacturers 5 Colors, the device meets a growing demand for a more socially-acceptable way for enjoying a cigarette.
Produced in a range of colours and fruit flavours - including apple, blueberry, grape, peach and strawberry - the e-cigarettes contain no smoke, nicotine, tobacco or tar, the Daily Express reported.
And with conventional smoking now banned in public places, the new electronic cigarettes have the attraction of being legal for indoor use, saving users the trouble of standing in the cold and rain outside pubs, clubs, restaurants and workplaces.
A single 5 Colors electronic cigarette costs 24.95 pounds for a pack of five and, according to the manufacturers, provides the same number of puffs - around 300 - as a traditional pack of 20 regular cigarettes.
Electronic cigarettes differ from traditional ones, as they do not burn any organic matter. Instead, they use a battery-powered element to heat a non-toxic liquid that creates a vapour rather than a smoke - giving rise to a new trend called "vaping."