Drinking Coffee from a Clear Cup Enhances the Sweetness

by Bidita Debnath on  December 9, 2014 at 10:56 PM Research News
RSS Email Print This Page Comment
Coffee drunk from a white cup tastes less sweet and more bitter, than drinking from a clear or blue mug, reveals a new survey.
 Drinking Coffee from a Clear Cup Enhances the Sweetness
Drinking Coffee from a Clear Cup Enhances the Sweetness

The study explained that humans tend to associate color with flavor and white was associated with bitterness and the brown color of the coffee contrasted significantly with a white drinking mug, Fox News reported.

The study idea was inspired by barista who overheard customers claiming that coffee drunk from a white mug tasted bitterer than drinking from a clear glass container.

Researchers added that drinking from a clear cup enhanced a drink's sweetness and blue mugs apparently intensified both sweetness and bitterness, so the brew just tasted stronger overall.

Researchers then conducted the study where participants drank coffee from white, clear and blue mugs and were then asked to analyze taste and found that brew tastes bitter if drunken in a white mug as compared to white and blue mugs.

The study advised sellers to serve coffee in transparent or blue mugs as it could influence the consumer's multisensory coffee drinking experience.

Source: ANI

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
* Your comment can be maximum of 2500 characters
Notify me when reply is posted
I agree to the terms and conditions

Related Links

More News on:

Diet Lifestyle and Heart Disease Amyotrophic Lateral Sclerosis (ALS) Caffeine and Decaffeination Coffee Alcohol Addiction and Women Coffee, Caffeine and Your Health Top Health Tips to Overcome Tiredness Seven Surprisingly Healthy Foods 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.


Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive