Women's level of body confidence is steadily declining, according to a new global report released by Dove. Women and girls are facing unrealistic beauty pressures in their day-to-day life.
The Dove Global Beauty and Confidence Report interviewed 10,500 females across 13 countries and found that women's confidence in their bodies is on a steady decline, with low body esteem becoming a unifying challenge shared by women and girls around the world.
‘Nine out of ten (87%) women stop themselves from eating and put their health at risk.’
As many as 6000 women aged 18 to 64 and 4500 girls aged 10 to 17 participated in the study from India, the US, UK, Brazil, China, Japan, Turkey, Canada, Germany, Russia, Mexico, South Africa, Australia.
About 71% of women and 67% of girls are calling media to do a better job portraying women of diverse physical appearance, age, race, shape and size.
The report revealed the impact low body esteem has on a woman's ability to realize her potential. About 85% of the women and 79% of girls said they opt out of important life activities when they don't feel good about the way they look.
Seven in ten girls with low body esteem reported that they are not assertive in their opinion or stick to their decision if they are not happy with the way they look. Nine out of ten (87%) women said they stop themselves from eating or will otherwise put their health at risk.
"This latest research shows that low body confidence is a global issue," says Dr. Nancy Etcoff, Assistant Clinical Professor Harvard Medical School, Director of Program in Aesthetics and Wellbeing, MGH Department of Psychiatry.
"Though troubling, these results are also unsurprising, given the increasing pressures women and girls face today. We need to help empower women and girls in many ways, including increasing body-confidence education, driving meaningful conversations around the pressures women and girls face, and advocating for change in how females and their appearance are talked about and portrayed in the media."