A new study has found that over three-quarters of people continue to use deodorant every day even though they produced no armpit odor.
The findings, published in the Journal of Investigative Dermatology, were part of a larger study involving over 6,400 women, 98 percent of whom had a gene for odor producing armpit of which 95 percent used a deodorant on a regular basis. However the researchers also found that of the 117 women who lacked the gene, more than three quarters continued to use deodorant on a daily basis even though it was of no use.
"They're spending their money, exposing their skin to what may in a few instances not be good for their skin. It sort of suggests to me that there are a lot of conformists around", lead author Ian Day, a genetic epidemiologist at the University of Bristol, said.