Video recording is to be launched making it exceedingly simple with a new pair of techno-glasses that are capable of capturing first-person audio and video, yet look just like ordinary specs.
The pair of prototype glasses even allows the user to subsequently share said videos on various channels like Facebook, YouTube and Twitter.
Google's much-hyped Project Glass goggles - modelled by CEO Larry Page on Tuesday - are bulky and distinctly dorky.
On the other hand, Vergence Labs product is stylish - styled after Clark Kent, its makers say - and 'stealthy', as the video-recording specs resemble ordinary glasses.
The prototypes were all made using a 3D printer, the Daily Mail reported.
The makers, Vergence Labs, are presently looking for funding for the techno-glasses, which pack a lens and recording equipment into the arms.
Other tech firms like Epson are also making ventures into the field, with glasses that display the Android operating system.
"Recording video or taking pictures is clunky. You have to pull out your smart phone or your video camera, and hold it up," said Vergence.
"What if you could just touch a button on your eyewear and start recording from the actual perspective of your eyes instead? Sure, there are products you can strap on your head, but what if the ability was inside a regular pair of stylish and trendy looking hipster glasses? That would be cool!"
The company expects the video glasses to be a cult hit on Facebook and YouTube, where point-of-view videos will be a unique way for users to 'capture the moment'.
The glasses will also include a 'magic' button that will turn them into sunglasses.
"We are working with-in an accelerated startup environment to reinvent the human-computer experience as stylish computing enabled eyewear," the company added.
The frame styles will be modelled after James Dean, Buddy Holly, Clark Kent styles.