Following the criticism after one of its newspapers published an ad for antique gun show next to an article about the Sandy Hook school shooting; an American media group issued an apology and said that it was insensitive to publish gun ads next to such stories.
A statement released by Connecticut-based Hearst Connecticut Media Group's Publisher Paul Farrell, said the ad's placement in The Advocate of Stamford was the result of an oversight.
"Our newspapers should not be running gun ads, including ads for antique and collectible gun shows, next to stories about Sandy Hook. It's insensitive, and it shouldn't have happened," the firm said in the statement referring to the massacre at Sandy Hook Elementary School.
According to ABC News, the ad for the East Coast Fine Arms Show appeared beside an article about students at the school.
The gunman, Adam Lanza, killed 20 first-graders and six adult staff members at Sandy Hook on December 14.
He also killed his mother on the morning of the rampage and committed suicide as police arrived.