Increased awareness of the risks of smoking
Ban on multiple brand presentations reduced smokers' false beliefs that some cigarettes (e.g., "light" or "mild" cigarettes) are less harmful . This was because of the implementation of graphic labels at 80% of the pack size front and back. Strong support for tobacco control policies among smokers
(Thursday August 2nd, 2012, Montevideo, Uruguay and Waterloo, Ontario, Canada): The International Tobacco Control Policy Evaluation Project (the ITC Project) today launched a new report on the effectiveness of tobacco control policies in Uruguay. The ITC Uruguay Survey (the Survey) found that the country's world-leading, comprehensive tobacco control strategy has had positive effects on raising awareness of the true harms of smoking, reducing misperceptions about "light/mild" cigarettes, reducing exposure to secondhand smoke, and reducing the demand for tobacco products through tax increases. The strategy has been accompanied by increased support for tobacco control and smoke-free policies, with two-thirds of smokers in 2011 supporting even stronger government action to protect the public from the harms of smoking, up from about half of smokers in 2006.
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