Competition is all in the brain after researchers at University of Otago in New Zealand found that neurons present in the frontal cortex region of the brain became active when making decisions that involved competitive effort.
According to the study, published in the journal Nature Neuroscience, information regarding actions involving competitive effort is stored in neurons present in the anterior cingulate cortex of the brain and this region decides whether it is worth it to initiate an action that may lead to competition.
"In theory, it also gives us a glimpse into what might be going on in our own brains, whether we are highly competitive Olympic athletes or just vying for the last treadmill at the gym. For me it's quite exciting. It's really quite a new field of research", said Dr Kristin Hillman who conducted the study along with Prof David Bilkey.