An all-new concept was developed by marketers in which they can keep an eye on consumers watching their ads offline.
After spending considerable time and effort watching consumer online behavior, marketers have switched to new concept that will help them to know, what the consumers like and what not, CBS News reported.
AdvertisementUnder this new concept, the companies would use cameras and microphones to track consumers when they are near to a television or mobile device.
Software could then analyze faces and voices so that the advertisers can understand the reactions and emotional states in order to make their message more effective.
AOL.com has formed a partnership with Realeyes, which makes emotional measurement software.
Under this, the company could use cameras, proximity sensors, microphones, thermal sensors, or other devices to detect an ambient action performed by a user during the presentation of the media content program, selecting an advertisement associated with the detected ambient action, and presenting the selected advertisement during the advertisement break.