Coca Cola's London Eye Re-Brand Named 'Inappropriate' by Health Charities

by Himabindu Venkatakrishnan on  January 20, 2015 at 10:40 PM Corporate News
RSS Email Print This Page Comment
Font : A-A+

Health charities have slammed Coca Cola's London Eye re-brand as 'inappropriate' for a family attraction, after Merlin Entertainment, the private operator of the London Eye announced the take over.
 Coca Cola's London Eye Re-Brand Named 'Inappropriate' by Health Charities
Coca Cola's London Eye Re-Brand Named 'Inappropriate' by Health Charities

Merlin Entertainment announced last autumn that the drinks giant would take over from energy firm EDF as the monument's new sponsor, succeeding a previous deal with British Airways, the Independent reported.

Malcolm Clark, the coordinator of the Children's Food Campaign, asserted that it is quite telling that is the Coca Cola London eye, not the Diet Coke London eye and they are advertising their full sugar coke.

Clark continued that the London Eye is a global attraction and a great symbol of London and that's a global projection.

Whilst defending the decision, a spokeswoman for Merlin Entertainments, said that the London Eye is one of London's most iconic landmarks and has been creating moments of happiness for millions of tourists since its launch in 2000 and they are committed to working with companies and organizations that share our values and support our vision of providing visitors to the London Eye with the best experience possible.

Source: ANI

Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
* Your comment can be maximum of 2500 characters
Notify me when reply is posted
I agree to the terms and conditions

Related Links

More News on:

Eye Vision LASIK Surgery Facts Allergy Eye Drops Routine Eye Examination Quiz On Eye Donation Floppy Iris Syndrome Eyelid Bump Health Insurance - India Modified Atkins Diet: All You Need to Know 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive