The increasing use of artificial sweeteners in its products, including Diet Coke which has emerged as the second most favored soda in the US, has put some pressure on Coca-Cola, a company executive revealed.
Head of the brand's North American and Latin American empire, Steve Cahillane, explained that the issue wasn't specific to Diet Coke, but many other diet foods and drinks in the country are facing the same concerns, the Huffington Post reported.
AdvertisementCahillane, however, asserted that his firm believes very strongly in the future of Diet Coke, and is investing in boosting the soda's performance.
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