Cigarette Ads Influence Impressionable Minds

by Savitha C Muppala on  November 20, 2013 at 11:14 PM Lifestyle News
RSS Email Print This Page Comment bookmark
Font : A-A+

Cigarette advertisements can influence impressionable minds, a recent study has proved.

The study found that the impression after viewing just one cigarette ad can last for seven days, also increasing the tendency of college students to smoke.
 Cigarette Ads Influence Impressionable Minds
Cigarette Ads Influence Impressionable Minds

The immediate response after viewing a cigarette ad or other pro-smoking media message saw a 22 percent increase in smoking intentions of students. Though, the desire to smoke decreased in a week, the thought lingered in their head for those seven days.

"We were surprised how long the influence of pro-smoking messages lasted," study co-author Steven Martino, a psychologist at the RAND Corporation, said. "The results suggest that positive media messages about smoking are likely to influence behavior even if opportunities to smoke occur infrequently," he noted.

"Our findings suggest that exposures that occur before the influence of a prior message 'wears off' could cause the risk of smoking to accumulate over the long term. This might explain why exposure to these media messages can have an enduring effect on people's attitudes and behaviors toward smoking," Martino explained.



Source: Medindia

Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
Notify me when reply is posted
I agree to the terms and conditions

More News on:

Health Hazards of Smoking Smoking And Cancer Smoking And Tobacco Smoking among Women Cigarette Smoking - A Silent Killer Antioxidants to Help You When You Quit Smoking 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Find a Doctor
Advertisement

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive