Cadbury is on the road to introducing a chocolate bar just for women, especially for those who want to keep a check on weight gain.
Marketing analysts have found that the slump in chocolate sales is mainly due to women buying less chocolate
Cadbury has decided to relaunch its old product, Crispello, with fresh packaging and modified ingredients to suit diet conscious women.
The new bar will just be 165 calories as compared to a mars bar which contains 260 calories. It will have three chocolate-covered wafer shells with a soft milk chocolate filling.
Crispello will be marketed with the slogan, "A little treat for you," and will be a 30 gm bar which will be on sale from October 8th