More than 35 female millionaires in China are receiving an unusual help from a businessman who is searching the country to help them find true love.
According to The Telegraph, Johnny Du, the CEO of online dating start-up 51Taonan.com (IWantAMan.com), kicked-off the programme last month and aims to find suitable husbands for some of the most eligible women in modern China.
"After the economic reform in China many people [in Sichuan] became very rich, both men and women," Du pointed out.
The women include real estate magnates and manufacturing tycoons from Sichuan province who have been unable to find Right despite, or perhaps because of, their ballooning bank-balances.
"I believe this is the first time [there has been such a scheme] only tailored for wealthy women," Du told The Daily Telegraph.
Applicants should also be prepared to relocate to Chengdu, a rapidly growing city around 1,240 miles west of Shanghai, famed for its pandas, fiery cuisine and aviation and car manufacturing industries.
So far around 1,500 men have signed up, including one Australian and several applicants from the US and Canada. UK-based graduates of "famous [British] universities" had also applied, Du said.