Media reports indicate that men are furious over a new offer made by a Chinese bank to automatically transfer most of a husband's income to his wife's account. In fact, some are calling this "the most atrocious banking service against men in history".
China Merchants Bank (CMB), a major financial institution, has described its "capital accumulation" service as a "time and energy-efficient" way for a couple to save money, reports the Herald Sun.
The CMB service enables instant transfers between accounts and is not limited to family finance management, the official Beijing Daily said.
Traditionally women have taken charge of household finances in China, but as the country modernises, attitudes have changed, especially among the young, and the advertisement set off a firestorm of controversy.
There were more than 170,000 posts on the subject on China's Twitter-like Sina Weibo.
A woman with the username 'gossip girl in finance' has called the CMB service "atrocious", adding that it is a boon for the ladies and a deadly blow for men.