British men have taken on a new fad with the latest art called Manscape, where body hair is shaved into intricate designs, becoming a huge hit among them.
Daniel Johnson, celebrity hair artist, created the New York skyline, Egyptian Pyramids, Sydney Harbour and Stonehenge on the chests of willing Brits, the Daily Star reported.
A recent poll conducted by Braun indicated that male grooming was on the rise and 62 percent men in the age group of 25 to 45 admitted to trying manscaping.
The poll also disclosed that electric shaver was the preferred tool of choice for male body hair removal. Around 27 percent of men who have tried manscape found that the females were appealed with this new art.