Intravenous vitamin injections, colonic irrigation and half-yearly botox injections are the secret behind British media mogul Simon Cowell's young looks.
The 'X Factor' mogul's secrets have been exposed ahead of the release of his unofficial biography.
The 52-year-old eats fresh fruit sent to him by airfreight and drinks two smoothies a day made from exotic plants, reported The Sun.
He also has massages, chest waxes, wears tooth caps and dies his hair dark.
The revelations have been made in the book titled, 'Sweet Revenge: The Intimate Life of Simon Cowell', by Tom Bower, which is to be published on Friday.
Cowell is reported to have told friends of the botox: "It simply works. You do it twice a year. Who cares? And it balances my smoking and drinking."
The wrinkle-smoothing jabs are administered by French doctor jean-Louis Sebagh in London.
When he is at his home in the U.S., Cowell apparently is hooked up to an intravenous drip, which pumps B vitamins and pure viatmin C into his bloodstream, in his bedroom for half an hour every Saturday afternoon.
Apart from the drip Cowell also takes 'a saucer full of tablets' each day and doesn't travel without two suitcases full of eye drops, face creams, bath salts and lotions.
But it's not just his appearance he takes pride in - Cowell splashes money on the finer things in life.
He reportedly spends 3,000 pounds a week on fresh flowers and recently spent 8 million pounds renovating his 20 million pounds Beverly Hills mansion on North Palm Drive.
Cowell also owns a 7 million pounds home in Trousdale Place, which is being rebuilt, in Balinese style to be used as an office.
He also has a 20 million-pound home in Holland Park, West London and has put down a deposit on a villa to be built on a site adjoining a Four Seasons hotel in Barbados.
He is regularly seen holidaying aboard his 193ft yacht, Slipstream, which he charters for about 2million pounds a month.
The latest outrageous revelations come as an affair between Cowell and former fellow X Factor judge Dannii Minogue was exposed.