Book Claims Steve Jobs Had No Interest in Developing Apple TV

by Kathy Jones on  March 17, 2014 at 5:24 PM General Health News
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A new book detailing life at Apple after Steve Jobs claims that the co-founder had no interest in developing a TV set.
 Book Claims Steve Jobs Had No Interest in Developing Apple TV
Book Claims Steve Jobs Had No Interest in Developing Apple TV

A new book that focuses largely on Apple under current CEO Tim Cook, titled Haunted Empire: Apple after Steve Jobs, has a passage that seeks to dispel the myth that it was Jobs who had first pioneered the idea of an Apple-made television set.

According to The Verge, ex-Wall Street Journal reporter Yukari Kane has written in his book that Jobs vehemently denied an ambition to make such a TV set, when he was asked about such a concept in 2010 at the company's annual meeting.

Jobs immediate response was a 'no' and he had explained in that meeting that 'TV was a terrible business, because they don't turn over and the margins suck.'

Apple recently announced that it was entering new product categories this year, which could possibly include the long-awaited full-fledged Apple TV set.

Source: ANI

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