In a music video aimed at making the audience understand that judging a woman on the basis of her appearance is trivial, actress Vidya Balan features as a 'sutradhar' along with four TV stars of West Bengal.
The video, by Nihar Naturals, explores a group of masked women dancing without any reservations on the streets of Kolkata with the masks depicting equality. However, the women then reveal their true identity. Vidya is seen in the video with actresses Aparajita Ghosh, Tumpa Gosh, Madhumita Sarkar and Sudipta Chakraborty.
"I have been associated with Nihar for over five years and I am extremely glad to be with a brand that believes in encouraging women to enable them to achieve their full potential. I feel women are judged all the time, they are judged by the length of their hair, the clothes they wear, the way they talk and the way they walk. Women just need encouragement to be themselves, just a little nudge. So, please don't judge," Vidya said in a statement.
Nihar Naturals has also taken a step further and set up a toll free number 1800 121 4849, which encourages women to share their experience of breaking a stereotype or the constant judgment they are subjected to.