Sandeep Ghosh CEO of Bharti Axa Life
Insurance said "Online life insurance has
shown tremendous growth potential in the last one year. We launched our online
channel earlier this year with 'eProtect' and the response has been very
encouraging. Among six, we have become one of the top five players in the
online term segment. We have incorporated customer feedback to our existing
term product in the new version of the online product to ensure that it is
truly a best in class product in the market,"
He also felt that
"customers today are looking for insurance products that offer comprehensive
protection, especially after retirement. An individual's responsibilities
towards his family do not necessarily end with retirement. By increasing the
tenure of eProtect, we are providing a longer coverage at extremely affordable
premiums, making the new version one of the most competitive products in the
for life cover has been increased to 75 years and for those seeking insurance
the maximum age has been increased to 65 years.
eProtect ensures a unique benefit by which in the Family Care Benefit Rs
100,000/ can be released within 48 hours when needed. Also existing customers
can upgrade themselves to the new version at a nominal cost.
Bharti AXA Life Insurance
Company is a joint venture between Bharti Enterprises and AXA.